NASCAR After The Lap is dedicated to providing fans a unique, up-close and personal experience with the sport’s elite drivers. That opportunity is made possible thanks to our loyal partners in Ford, Coca-Cola, NASCAR.COM, SIRIUSXM Radio, Sprint, and Planet Hollywood Resort & Casino. Thank you for sharing our fan-first passion and your long-standing relationship in this fan-driven sport.

FORD

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

COCA-COLA

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at www.twitter.com/CocaColaCo.

NASCAR.COM

NASCAR DIGITAL MEDIA

NASCAR has one of the most comprehensive digital footprints in all of sports, serving fans across multiple online platforms and connected devices. Anchored by nearly 6.5 million uniques each month, NASCAR.COM is one of sports’ most visited sites. NASCAR.COM is home to several award-winning products, including the TrackPass® service, which includes live race broadcasts, in-car audio, driver telemetry data, and virtual 3D feature. NASCAR fans are also increasingly looking to mobile devices for their favorite sport — the mobile audience for NASCAR.COM more than doubled in 2011.

SOCIAL MEDIA

NASCAR is a sport built on a unique social bond, and fans are increasingly using social media to strengthen that relationship. In mid-2012, NASCAR entered a groundbreaking partnership with Twitter to provide fans unprecedented real-time interaction with our sport’s teams and personalities during race broadcasts. In addition, NASCAR currently interacts with several million fans on Facebook and Google+.

SIRIUSXM Radio

SiriusXM Radio Inc. is the world’s largest radio broadcaster measured by revenue and has more than 22 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S., from retailers nationwide, and online at siriusxm.com. SiriusXM programming is also available through the SiriusXM Internet Radio App for Android, Apple, and BlackBerry smartphones and other connected devices. SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.

SPRINT

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the second quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

PLANET HOLLYWOOD RESORT & CASINO

Planet Hollywood Resort & Casino is the newest member of the Caesars Entertainment family and is a full partner in Total Rewards™. The hottest property on the Las Vegas Strip with 2,500 beautifully designed guest rooms and suites showcasing the best views in town, Planet Hollywood encompasses more than 100,000 square-feet of gaming, several lounges, nine restaurants including KOI, Strip House, the award-winning Spice Market Buffet and LA’s Pink’s Hot Dogs, and the Planet Hollywood Spa by Mandara. The mega resort is also home to PEEPSHOW, the sexy striptease spectacular starring bombshell Holly Madison as well as PH LIVE, a 7,000-seat concert venue. The property is encircled by Miracle Mile Shops with more 170 specialty stores and restaurants. For more information, please visit www.planethollywoodresort.com or caesars.thedigitalcenter.com to access media materials and request high-resolution images. Find Planet Hollywood on Facebook and follow on Twitter.